“To support bold, visionary filmmakers, advance the art form of film and new media and engage communities with remarkable cinematic experiences.” This project was a concept marketing campaign for the Ann Arbor Film Festival 2015. The Ann A

Marketing Campaign

“To support bold, visionary filmmakers, advance the art form of film and new media and engage communities with remarkable cinematic experiences.” This project was a concept marketing campaign for the Ann Arbor Film Festival 2015. The Ann Arbor Film Festival is one of the longest running nonprofit independent and experimental film festivals in North America. The target audience of 21-24 year olds or the millennials are a diverse group of college students or college graduates who enjoy traveling, are very tech savvy and are also moviegoers.

Through this project I intended to bring the millennials to the world of film. Through research I have found millennials do enjoy going to the movie theater and they are the third largest group to attend films. Based on the research and statics found I have designed communication pieces that engage with the millennials through poster, website, and banners.